Best Apple Watch 2024
What's the best Apple Watch you can buy?
Apple Watches are all great, but there can be only one 'Best Apple Watch'. We've tested every single one, so we should know — and we've put our considerable experience mucking about with Apple's wearables to good use, and worked out which Apple Watch is best.
Of course, the watch that's best overall might not be the best for your use case, so we've worked out what Watch you should get depending on what you're going to be doing with it. All the current models are here, from the Apple Watch SE to the Apple Watch Series 9 and Apple Watch Ultra 2.
The best Apple Watch in 2024
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Reasons to buy
Reasons to avoid
There's a reason the Apple Watch Series 9 scored five stars in our review. The new mainstream flagship finally supports a brand-new processor that powers some exciting new features including Double Tap and on-device Siri. The former lets you interact with your watch using a two-finger tapping gesture, the latter means Siri requests are much snappier and more responsive.
The new Apple Watch Series 9 also has a new Ultra Wideband chip that can be used to find an iPhone 15 with the same precision as an AirTag or AirPods, and can also be used to control music on a nearby HomePod. Otherwise, the Series 9 sports the same display and form factor as the Series 8.
While there are no design changes over the predecessor, the new Apple Watch Series 9 is carbon neutral in certain configurations, and it has a much brighter display that is easier to read in direct sunlight and well-lit areas.
The new processor will also future-proof the Series 9, lending support to more watchOS updates, so this model is not only the best one to buy right now, it's also the most sustainable option and will serve you longer than an older model.
Best Apple Watch 2024: Runner up
Reasons to buy
Reasons to avoid
I really like the Apple Watch Ultra 2, but I don't love it as much as the Apple Watch Series 9. The Ultra range is a much more specialized product that will be lost on customers who aren't using it to its full potential. If you're not looking for a watch to take outdoors for adventuring and sports, I'd look elsewhere. However, if you want a watch that is really tough and durable and can handle anything life throws at it, this is the one to pick.
The Apple Watch UItra 2 has the largest chassis and display of any Apple Watch. This means it has the best battery life, but is also the heaviest and the bulkiest on your wrist. There are some unique rugged bands and the display's peak brightness is higher than that of the Series 9. Otherwise, the two share many similar features including the S9 SiP, Ultra Wideband upgrade, Double Tap, on-device Siri, and more.
The Apple Watch Ultra 2 is considerably more expensive than the Series 9, because of its premium features and because there's no GPS-only option. I'd recommend this watch for anyone working a physical job or who enjoys the great outdoors. If you want something more subtle and less expensive however, the Series 9 is the best choice.
Best cheap Apple Watch
Reasons to buy
Reasons to avoid
The Apple Watch SE, like its iPhone namesake, is the cheapest model in the lineup. It lacks many of the premium features of the Series 9 and Ultra 2, and is much cheaper as a result.
For that saving, you'll still get heart rate monitoring and exercise tracking, iPhone interactions, Fall Detection, and more. It also features the same chip as the Apple Watch Series 8 and first-gen Ultra. That means it's no slouch and will support watchOS for years to come.
Additionally, the Apple Watch SE (2022) is perfect if you plan on using Family Setup to give your kid or perhaps an older relative Apple Watch. And, while you can't get it in any other finishes than aluminum, you can get it in either a 40mm or 44mm case, and you can add cellular for a bit of extra money as well. The SE is a great option if you're looking for a first step into the Apple Watch ecosystem or just want to spend as little as possible.
Q&A
Which Apple Watch is the best?
So there you have it, three Apple Watch models with something for everything. The best mainstream option in my opinion is the Apple Watch Series 9, rather than the Apple Watch Ultra 2. While the Ultra 2 is technically better, it is simply too bulky and expensive to make sense as an everyday watch for most people.
However, it's the perfect choice for those who love the outdoors, swimming, mountain biking, climbing, hiking and more. It's also perfect for people who work in more physical jobs such as construction thanks to its more durable nature. Finally, the Apple Watch SE is the perfect budget pick for those who want a great gift for a child or young adult, or a more senior relative. It's also the best option if you just want a fitness tracker that works well with your iPhone.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9