Consumer Reports Fails to Earn MacBook Pro Credibility
Update, January 12, 2017: Consumer Reports now recommends the MacBook Pro.
No specific author is credited with the update, which seems strange. Consumer Reports also seemingly still doesn't recognize the problem with the original article, which led to as many questions about their testing and publishing methodology as it did MacBook Pro battery life.
Also: Can I get a MacBook Pro that runs 18.75 hours? Pretty please?
Update, January 10, 2017: Apple provided me with the following statement on Consumer Reports' test:
Update, December 23, 2016: Apple's head of worldwide marketing, Phil Schiller, posted the following statement on Twitter:
Working with CR to understand their battery tests. Results do not match our extensive lab tests or field data. https://t.co/IWtfsmBwpOWorking with CR to understand their battery tests. Results do not match our extensive lab tests or field data. https://t.co/IWtfsmBwpO— Philip Schiller (@pschiller) December 24, 2016December 24, 2016
Here's hoping Consumer Reports shares their test method with Apple so the results can be vetted and, if necessary fixes can be made. That's what's best for the consumer.
There's been a lot of discussion around MacBook Pro battery life. For some people it's been fine. For others, problematic. Some reviewers have had a great time. Others have had a bad experience. Apple is sticking to their original estimates, but given the ongoing debate, it's something that needs a deeper look. Sadly, Consumer Reports hasn't done that. If anything, they've only increased confusion.
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What was the test?
Was it because some tests used Chrome instead of Safari, which previous tests have shown can greatly reduce battery life?
If I were running the tests, that right there would be a red flag. A huge, glowing, neon red flag.
Those results make very little sense and I'd take apart my chain, link by link, until I found out what was going on. I'd check and re-check my tests, I'd watch the systems like a hawk, and I'd do everything possible to find what was causing the variance. I'd even — gasp — try testing different machines and something other than web pages to see if that revealed more information.
Inconsistent results from battery life tests, for responsible publications, aren't a reason to rush out a headline in time for the holidays. They're a reason to start questioning everything, and to diligently retrace every step along the way, until you can get repeatable, reputable results.
What did Consumer Reports do?
As someone who's been using a new MacBook Pro since the event back in October, and seldom with an outlet nearby, I'd laugh at that if I wasn't so busy crying. Then again, I know how to use Activity Monitor... My anecdote isn't data, though, and neither is Consumer Reports'.
Sadly, we now live in a world filled with manufactured controversies and, quite often, fake news. It's fake claims about real sapphire, cancelled watch apps that ship on time, and the perpetual rush not just to find the next "gate" but, in many cases, to create it.
"Bendgate" and "chipgate" showed there was blood in the pageview water, so now the click sharks are circling.
Now, I don't think Consumer Reports is faking news here, but I do think they're after attention more than they are answers. Otherwise, I think they would have taken the time to figure out what happened, why, and presented something truly useful. Sadly, I don't think that's their primary concern anymore. And it's why I stopped reading Consumer Reports years ago. (Yes, even their Samsung Galaxy waterproofing report.)
These days, if I'm interested in battery life tests, I go to AnandTech or Ars Technica, where they show their work, explain their methods, and often take whatever time is required to get real answers before hitting publish. Same for other areas. I look to the experts who don't settle for confusion but demand clarity.
If there is something wrong with the MacBook Pro battery, then I want to know about it. Just saying you got inconsistent results is as valuable as telling me it takes 1, 4, or 12 hours to cook a turkey – not at all. I can get food poisoning or burn a bird on my own, thanks.
Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.