Brikk is actually launching 30 different versions of their Apple Watch, under the Lux Watch branding. Pricing for the smartwatches range from "just" $7,495 for the Standard version to the previously mentioned $69,995 for the Lux Watch Omni. Apple has not offered much info on the way of Apple Watch pricing, other than stating the entry-level Sport edition will cost $349. There is some speculation that Apple could price the higher end gold edition at $10,000 or more.
Here are the details of what Brikk is offering with its Apple Watch version:
The Lux Watch is built in both 38mm and 42mm sizes and is available in 24-carat yellow gold, 18-carat pink gold, and 950 platinum. Customers have the ability to select from three different versions: The Standard, The Deluxe, and The Omni. The Lux Watch Standard offers a single row of diamonds totaling .50 carats around the face, and comes with a leather strap. The Lux Watch Deluxe has 2.3 carats of diamonds in multiple rows around the face, diamond encrusted buttons, and a leather strap with diamond studded clasp. For the ultimate in exclusivity, the Lux Watch Omni has a fully diamond-wrapped case and band of over 12 carats of diamonds.The Lux Watch line stands out thanks to its meticulous production processes. Each piece is disassembled inside Brikk's state-of-the-art laboratory in Los Angeles by a team of skilled engineers. They are hand polished, then plated with five layers of diverse metals before their final plating in either two layers of gold or platinum. High quality diamonds (color D, clarity VVS1) are set with a microscope in a custom-machined bezel. Each piece is then reassembled and tested before shipping to clients.
Each Lux Watch will be shipped in a "Zero Halliburton aluminum case with carbon fiber interior" which also contains a user manual and a (we are not kidding) "diamond-embedded certificate of authenticity". Pre-orders are currently being taken for these high-end versions of the Apple Watch and they will ship about 4 to 6 weeks after Apple begins shipping their smartwatch sometime in April.
Source: Brikk
