Apple is in a bidding war with Netflix over the new Jennifer Lawrence film
What you need to know
- Apple and Netflix are in a bidding war over the new Jennifer Lawrence film.
- The film will star Lawrence, who will portray legendary agent Sue Mengers.
Apple really wants Jennifer Lawrence to come to Apple TV+.
As reported by Variety, Apple is currently in a bidding war with Netflix to win the streaming rights for a new film starring Jennifer Lawrence. Lawrence is set to portray Sue Mengers, a "legendary super agent who donned a caftan-like a suit of armor and wielded a joint like a mace while trying to get the best deal possible for her A-list clients."
According to the report, bidding for the project has reached as high as $95 million.
This would not be the first time that Mengers has been portrayed. The agent has already been portrayed, or at least inspired, roles in both Broadway and film.
It is currently unclear exactly who is leading the bidding war between Apple and Netflix, or if there is still time for an unknown third bidder to come in and win the project.
Apple TV+ continues to slowly build its original content and attempt to attract new subscribers with some enormous deals and notable star power like Leonardo Dicaprio, Robert DeNiro, Reese Witherspoon, Brendan Fraser, Anne Hathaway, Jared Leto, and more.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.