Apple drops two new 'Behind the Mac' videos showcasing the creative process
What you need to know
- Apple has dropped two new "Behind the Mac" videos.
- The videos follow Tyler Mitchell and James Blake.
- Each video follows the artist in their creative process over a 24 hour period.
Apple has posted two new "Behind the Mac" videos to its YouTube channel.
The first video highlights Tyler Mitchell, the first black photographer to shoot a cover for Vogue in the United States. The video follows Mitchell in his apartment as he shoots and edits a new series over the course of twenty-four hours.
The second video follows Grammy Award-winning artist James Blake as he writes, records, and edits a new song called "ASK FOR MORE" over a twenty-four hour period in his home.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.