Apple finds new ways to support (RED) as it combats HIV/AIDS and COVID-19

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Apple Product Red Aids Day
Apple Product Red Aids Day (Image credit: Apple)

What you need to know

  • Apple has announced its (PRODUCT) RED sales have helped raise almost $250 million in 14 years.
  • It's announced new ways the company is helping fight HIV/AIDS and COVID-19.

Apple today announced that it is expanding its partnership with (RED) as the battle with HIV/AIDS and COVID-19 continues. To mark World AIDS Day, Appl has announced that it has already helped raise almost $250 million in the 14 years it has been supporting (RED).

That money has been put to good use, with almost 11 million people helped with care and support services and more than 167 million HIV tests carried out. Almost 14 million people are now receiving ongoing live-saving treatment, too.

In 2006, Apple joined (RED)'s mission to end the HIV/AIDS epidemic in sub-Saharan Africa. Over the last 14 years, Apple's partnership with (RED) has led to almost $250 million in donations for the Global Fund's HIV/AIDS programs that offer prevention, testing, and counseling services. Since 2006, Apple-supported grants have provided over 10.8 million people with care and support services, helped with distribution of more than 167 million HIV tests, and provided 13.8 million people with ongoing access to life-saving antiretroviral (ARV) treatment.

Apple sells various products carrying the (PRODUCT) RED branding including iPhone 12 and iPhone 12 mini. The company has also announced that it is donating $1 for every purchase made using Apple Pay. Any purchase made using the payment methods at an Apple Store, via apple.com, or in the Apple Store app will trigger a donation to the Global Fund's COVID-19 response.

Apple is also helping raise awareness, using Apple Music as a vehicle.

On Apple Music, listeners can tune into the debut of "Jaiye" ("Time of Our Lives") by Nigerian musician LADIPOE, remixed by DJ Sigag and Aluna — the first single off "DANCE (RED) SAVE LIVES Vol. III." Users can also listen to the interview with LADIPOE, Aluna, and Don Jazzy on The Ebro Show on Apple Music 1 ...

Various Apple Stores around the world are also carrying (PRODUCT) RED branding in honor of World AIDS Day, too.

You can see Apple's full announcement in the Apple Newsroom alongside all the facts and figures relating to its work with the AIDS charity.

Oliver Haslam
Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.