What you need to know
- Apple partnered up with New Museum to deliver a new AR art installation to select stores.
- [AR]T will display the artworks of multiple artists across an AR trip through various cities around the world.
- The stores you can experience this new art installation are in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.
Apple has joined forces with New Museum to create a new AR installation called [AR]T, which will be a part of its Today at Apple series available at various Apple stores throughout the world.
Here's how Apple describes [AR]T on its site:
Designed by Today at Apple, [AR]T brings together artists and curators, filmmakers and educators, in a collaborative initiative that pushes the creative potential of augmented reality.
New Museum tapped artists like Nick Cave, Nathalie Djurberg, Hangs Berg, Cao Fei, Carsten Höller, Pipilotti Rist and John Giorno to be a part of the program. Using their art pieces, [AR]T takes participants on a walking journey through various cities where they will see the installations throughout multiple points on the virtual tour.
The program uses the iPhone to incorporate the AR part. Additionally, Nick Cave has one extra piece called "Amass," which is viewable at all Apple store locations.
The full AR[T] tour is only available in select Apple stores in San Francisco, New York, London, Paris, Hong Kong, and Tokyo. The tours begin on August 10.
