Apple has its first Primetime Emmy with Billy Crudup and 'The Morning Show'

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Billy Crudup
Billy Crudup (Image credit: IMDB)

What you need to know

  • Apple TV+ now has its first Primetime Emmy.
  • Billy Crudup won an award for his role in "The Morning Show".
  • Crudup was voted the Outstanding Supporting Actor in a Drama Series.

Apple TV+ picked up its first Primetime Emmy over the weekend with actor Billy Crudup picking up the dub. Other cast members were also up for awards, but were beaten out.

The big win for Crudup comes after Apple TV+ picked up other awards in recent months. The streaming service has also been on an upward trajectory, picking up viewers as it goes.

What happens when the people you trust to tell the truth prove themselves to be dishonest? The Morning Show follows the free fall of an early morning newscast in the wake of a scandal, and its struggle to survive in an era when news arrives in the palm of your hand.The Morning Show stars Academy Award winner Reese Witherspoon, Emmy winner Jennifer Aniston and Golden Globe winner Steve Carell in a high-stakes drama that pulls back the curtain on the morning news.

As Apple comes up to the end of its first year of service it has a challenge to face. Many people will see their free year trial come to an end – will they be persuaded to pay the $4.99 per month subscription fee to continue watching Apple TV+ content?

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Oliver Haslam
Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.