Apple store temperature checks probed over EU privacy rules in Germany
What you need to know
- Apple has reopened stores in Germany.
- It is conducting temperature checks of customers and employees, as it has done in several other countries.
- It appears the practice is being probed by local regulators over concerns that this is a breach of EU privacy rules.
A report from Bloomberg Law suggests that Apple's practice of checking customer temperatures in its German Apple Stores is being probed over a possible breach of EU privacy rules.
According to the report:
Now, this may sound ridiculous at face value. However, a recent legal assessment regarding conduct temperature checks has confirmed that the EU's GDPR rules actually make this a bit of a minefield. The upshot is this:
It seems that under EU privacy rules, a person's temperature can be considered 'data concerning health'. One of the key aspects will be whether Apple is collecting the data, or simply using it as a screening tool to determine whether employees and customers are allowed in the building. If Apple is recording, for instance, the temperature of its employees so that it has data should a case be confirmed amongst staff, it will have to satisfy certain legal grounds as to why it should be collecting the data. The chair of the EU's European Data Protection Board has previously stated that "data protection rules (such as GDPR) do not hinder measures taken in the fight against the coronavirus pandemic." However, she reiterated that "even in these exceptional times, the data controller must ensure the protection of the personal data of the data subjects."
If any such breach is found regarding the checking of temperatures in retail spaces, it could have repercussions within the EU far beyond Apple's own retail operation, and any such finding would impact not just Germany but all EU member states.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9