Apple TV+ hires two new execs to develop non-scripted content
What you need to know
- Apple TV+ has hired Erika Clarke and Colleen Grogan to help develop non-scripted content.
- Clarke came from Spotify and Grogan was previously at Lifetime.
Apple TV+ has picked up an executive from Spotify and Lifetime as the streaming service continues to ramp up its non-scripted content.
As reported by Deadline, Apple has hired Erika Clarke and Colleen Grogan to new roles within the company.
Clarke was previously an executive producer for Spotify Studios where she co-ran the company's podcast studio division.
One of Grogan's most notable roles was as Vice President of non-fictional content for Lifetime.
These two aren't the only notable hires Apple has made for its streaming service. The company recently picked up Zennon Clifton as a creative executive as well as Allison Kirkman from the BBC.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.