Apple updates its 'A Day in the Life of Your Data' educational report
What you need to know
- Apple has released an update to its "A Day in the Life of Your Data" report.
- The new report adds information about AppTrackingTransparency and ad auctions.
Apple has released a new version of "A Day in the Life of Your Data," its report that helps users understand how companies track them across different apps and websites. It also provides information on the tools that are available to them in order to make that tracking more transparent and also control what they allow to be tracked.
The latest version of the document starts off with Steve Job's famous quote about privacy in which the late CEO said that companies should be required to ask and then ask again in order to ensure people understand what they are giving away.
The report also answers some commonly asked questions around tracking and what actually happens when you tell an app not to track you:
Apple has no doubt updated this document now because AppTrackingTransparency is set to launch when iOS 14.5 rolls out to the public. The new feature will require apps to ask for permission to track users and if the user says no, the app will no longer have access to the user's Identifier For Advertisers (IDFA).
The move initially recieved sharp backlash from, most notably, Facebook. The social media giant launched an attack ad campaign claiming that it would hurt small businesses and cause immense harm to the advertising industry. However, just recently, Facebook CEO Mark Zuckerberg said that the new feature could actually benefit the company.
You can read the full report on Apple's website.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.