Latest about Apple
New report crowns unsung hero as Apple's most popular service
A new report from CIRP has found that iCloud is still Apple's most popular service.
Apple Pay donation campaign launched to support America's national parks
Apple has launched its latest donation campaign in which it will donate $10 for each Apple Pay purchase made at Apple.
AirPods Pro 3: Everything you need to know
Apple seems happy to keep selling AirPods Pro 2 since its debut in 2022, but what could its successor offer?
Kim Kardashian Beats Studio Pro already on sale with an unmissable discount
The newly released Kim Kardashian Beats Studio Pro are already 20% off at Amazon.
Kim Kardashian Beats are back with a limited-edition version of Beats Studio Pro
Apple's beloved collaboration with Kim Kardashian has spawned another set of Beats, this time the Studio Pro in three new colors.
People still seem to love the Apple Card, but the shine has worn off for me
The Apple Card has won the J.D. Power award for Best Co-Branded Credit Card for Customer Satisfaction with No Annual Fee.
Google event live demo gaffe reveals why Apple’s “wait until it’s ready” approach works
At Google's latest Pixel launch event, a live AI demo didn't quite go to plan. It shows you exactly why Apple usually waits until things are ready.
Google takes sly dig at Apple Intelligence as it pushes Gemini AI at Pixel event
Google takes a sly dig at Apple in an attempt to flex its AI-processing prowess.
Google unveils iPhone 16, Apple Watch X, and Apple Intelligence rivals
Google has unveiled its new Pixel, Pixel Pro Fold, Pixel Watch, and updates to Gemini AI.
Back to school? Here are iMore's favorite apps for helping you throughout your studies
With a new school year about to start, the iMore team has picked their favorite apps that could have helped us back when we were studying away.
OpenAI CEO hints at huge ChatGPT upgrade that brings Artificial General Intelligence on iPhone a step closer
Could the next generation of ChatGPT arrive sooner rather than later? OpenAI's CEO hints at Artificial General Intelligence coming to its models soon.
Oura smart ring makers poach former Apple design guru — amidst rumors of an Apple Ring launch to come
New hire worked on MacBooks, iPad Pro, Apple Pencil and more.
iMore’s ultimate back to school guide
If you're looking to back to school with Apple, here's everything you should know.
There are fears Apple could discontinue one of its most iconic products
The Apple Superdrive, a dedicated device to run DVDs and CDs on Mac, may have just been discontinued.
Google is in huge trouble over its billion-dollar iPhone deal
A court has ruled that Google has maintained an illegal monopoly over online search by paying Apple to be the default search engine on iPhone.
Even if Apple Vision Pro fails, its gesture-based legacy could live on in future Macs and iPhones, and here's how
The Apple Vision Pro uses your hands as input devices, and we could soon be doing something similar with our Macs and iPhones, too.
Apple's Safari in iOS 18, iPadOS 18, and macOS Sequoia will hide some big distractions while browsing the web
Apple’s web browser gets a useful feature in the new betas of iOS 18, iPadOS 18, and macOS Sequoia, all available now.
Best health and fitness accessories on the Apple Store: Kit to help kick off your health journey
The Apple Store has some great fitness gadgets available, and we've tested them here.
