Apple's wearables business grew 30% to a new record of $13 billion

Wearables, Home and Accessories grew 30% year over year to $13 billion, setting new all-time revenue records in every geographic segment. As a result of this strong performance, our wearables business is now the size of a Fortune 120 company. Importantly, Apple Watch continues to extend its reach, with nearly 75% of the customers purchasing Apple Watch during the quarter being new to the product. We're very excited about the future of this category, and believe that our integration of hardware, software, and services uniquely positions us to prove it, to provide great customer experience in this category.

Wearables, home and accessories grew by 30% year over year, driven by significant holiday demand for the latest Apple Watch, our entire AirPods lineup including the new AirPods Max, as well as the new HomePod mini. This broad strength across the category led to new revenue records for each of its three subgroups. And we're very excited about the road ahead for these products. Look no further than the great potential of Fitness+, which pairs with Apple Watch to deliver real-time on screen fitness data alongside world-class workouts by the world's best trainers. There are new sessions added each week and customers are loving the flexibility, challenge, and fun of these classes, as well as how the pairing with Apple Watch pushes you to achieve your fitness goals.