Apple's WFH ad shows its Underdogs as all of us living in 2020

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Apple Wfh Ad Screencap
Apple Wfh Ad Screencap (Image credit: Apple)

What you need to know

  • Apple's "Apple at Work" series was already pretty great.
  • There's a new episode all about working from home.
  • It shows the Underdogs dealing with video calls and kids just like the rest of us.

The "Apple at Work" series of ads is already pretty amazing in its ability to showcase Apple's hardware, services, and software while keeping us all entertained. But the series has outdone itself with a new "The whole working-from-home thing" episode that might be the best seven minutes ever uploaded to YouTube.

During those seven minutes, we're shown our favorite Underdogs as they're dealt the news that an old project has been resurrected and that they need to work on it while at home. Oh, and the budget gets slashed. And the timescale changes.

Just a normal day at the (home) office!

The Underdogs are back, navigating their new normal with lots of unknowns but one reliable constant: Apple helps unleash their creativity and productivity even when they're working from home.It's still a world of deadlines, meetings, group chats, conference calls, coworkers, and bosses. But it's also a world of kids, a dog, and a hairless cat. And it's a world where collaboration never misses a beat, whether the team uses iPad, iPhone, iMac, MacBook, or all of the above. Working from home (or working from anywhere) isn't new, but what you can make happen together is.

Oliver Haslam
Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.