Augmented Reality

All of the AR talk around Apple centers on a pair of glasses. But what if AR came to the Mac?

We sat down with the founder of FORM swim, and the brain behind Recon Instruments, to discuss FORM's AR swim goggles and the future of augmented reality.

In a new interview, Apple's AR execs have said that the technology has 'enormous' potential to help folks in their lives right now and in devices of the future.

Lamborghini has just announced that it will unveil its new Huracán EVO RWD Spyder using Apple's AR Quick Look technology tomorrow, May 7.

A new report from 9to5Mac claims NextVR, a live event streaming AR/VR company, is suspected to be acquired by Apple for 100 million.

Dent Reality, an indoor AR navigation specialist, has announced it is now listed as a third-party in Apple's Indoor Maps Program, meaning we could see indoor AR navigation on our phones very soon.

The tech revealed in its latest iPads Pro are clearly meant for something smaller and wearable.

A new Apple patent suggests that a future headset might not need an external reference marker to allow it to calculate whether it is being worn.

Apple has released its new Reality Converter app for macOS on its developer website.

Yet more AR headset patents point to the potential for hidden cameras and earphones that can be removed.

Apple has been rumored to have AR or VR glasses up its sleeve for longer than most rumors. And a new patent appears to show that holographic imaging could be used rather than traditional displays.

Shoe companies are using Apples ARKit to let consumers try on shoes without having to leave the house.

Apple's rumored augmented reality headset might be getting a boost from gaming giant Valve, according to one particularly iffy source.