Joe Wituschek
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, he has held positions at both Best Buy and Apple. Now, Joe now covers the technology company for the website. In addition to covering breaking news on a daily basis, he also writes opinion pieces and reviews that cover a the full gamut of products in the Apple ecosystem. From Apple TV to charging accessories, Joe’s interests range far and wide for anything that will have a meaningful impact for consumers that use Apple products.
He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. In college he bought his first MacBook (it came with a free iPod touch for education at the time) and eventually the iPhone. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup.
In his free time, Joe enjoys playing video games with friends on Xbox, going to the movies, photography, working out, and running. Over the pandemic, he has gotten heavily into the outdoors including hiking, camping, and backpacking.
Latest articles by Joe Wituschek
![Privacy on iPhone | Flock | Apple](https://cdn.mos.cms.futurecdn.net/PSeAwNXtsz9xgyHhThqhbK-320-80.jpg)
Apple takes aim at Chrome with a not-so-subtle ad campaign
By Joe Wituschek published
Apple's new "Flock" ad wants you to be scared of other browsers.
![Beats Pill 2024](https://cdn.mos.cms.futurecdn.net/PJWz4yTpifbsBaeuAsvYAb-320-80.jpg)
Apple reveals why it discontinued the Beats Pill before bringing it back
By Joe Wituschek published
In a new interview, Oliver Schusser, a Vice-President at Apple, talks about the return of the Beats Pill.
![M2 MacBook Air Prime Day deal](https://cdn.mos.cms.futurecdn.net/Sfb7KUoDnpgEJvsM7U4g4J-320-80.jpg)
The M3 MacBook Air at $849 for Prime Day is a no-brainer for almost everyone
By Joe Wituschek published
Prime Day The M3 MacBook Air is at its lowest price ever this Prime Day, making it an easy recommend for almost anyone I know.
![Amazon Echo Spot](https://cdn.mos.cms.futurecdn.net/bwCrgdQEraamfr8DfU9Nih-320-80.png)
This Echo Spot deal for Prime Day has me ready to ditch my HomePod mini
By Joe Wituschek published
Prime Day Amazon's Echo Spot was already great but — at almost half off this Prime Day — it's an easy choice for a lot of us.
![Sony WH-1000XM4](https://cdn.mos.cms.futurecdn.net/kCKUzqF8PnjbRsCkrDFM7c-320-80.jpg)
The Sony WH-1000XM4s might be the best travel headphone deal of Prime Day 2024
By Joe Wituschek published
Prime Day While Sony is on to the XM5s, this Prime Day makes the XM4s a better choice for a lot of people.
![Beats deals](https://cdn.mos.cms.futurecdn.net/go87MMKP6TN82XhfSaDzeE-320-80.jpg)
The Beats Studio Pros are a better deal this Prime Day than the AirPods Max
By Joe Wituschek published
Prime Day The AirPods Max might be Apple's best headphones, but I'd go with the Beats Studio Pro this Prime Day.
![Blink Outdoor 4](https://cdn.mos.cms.futurecdn.net/8cYpsGsYeyioyPi3def26m-320-80.jpg)
You can grab 3 Blink Outdoor cameras for under $100 with this early Prime Day deal
By Joe Wituschek published
A 3-pack of the Blink Outdoor 4 camera is under $100 with this early Prime Day deal.
![AirPods Pro 2](https://cdn.mos.cms.futurecdn.net/uEFcyGcp4R9KyEvbtRk2fD-320-80.jpg)
AirPods Pro 2 just got these sweet iOS 18 features if you're a developer
By Joe Wituschek published
Apple has released a beta firmware update for AirPods Pro 2 that includes two key features from iOS 18.
![Apple TV InSight](https://cdn.mos.cms.futurecdn.net/zjs4mFgMv5Fz7EsbD5Hwvb-320-80.jpg)
Apple TV's Insight is its best feature in years, even if it did rip off Prime Video
By Joe Wituschek published
With tvOS 18, Apple TV's Insight feature is making it super easy to add music to my library, Shazam be damned.
![Ipad Mini 6 2021 Lifestyle Touch Id](https://cdn.mos.cms.futurecdn.net/grmagJVFYMUZWAdqS36BhE-320-80.jpg)
This leaked iPad mini 7 better have an OLED display or I'm not buying
By Joe Wituschek published
3 new iPads just leaked, and one of them better be an OLED version of the iPad mini.
![Apple TV Plus' Ted Lasso](https://cdn.mos.cms.futurecdn.net/cQ39FNqf3xHGnm4ALsaS6S-320-80.jpg)
Apple TV+ is now more popular than Paramount+
By Joe Wituschek published
Apple TV+ continues to slowly but surely climb the streaming ladder — this time overtaking Paramount+.
![tesla dashboard](https://cdn.mos.cms.futurecdn.net/MoJk3R8BmwLTeSa9zUkgrW-320-80.jpg)
YouTube and Amazon Music are here to compete with Apple Music in your Tesla
By Joe Wituschek published
Tesla has released a software update that adds native support for both YouTube Music and Amazon Music.
![Priory notifications on iOS 18](https://cdn.mos.cms.futurecdn.net/s6ybihtmxqGGfqaZqMtj2Z-320-80.jpg)
I do not trust Apple Intelligence to prioritize my notifications...yet
By Joe Wituschek published
Apple Intelligence wants to prioritize your notifications, but I am in no way confident that this is going to work well.
![iPhone 15 Review](https://cdn.mos.cms.futurecdn.net/DK37PiW3n7AzJDtCKVrkXH-320-80.jpg)
Leak indicates all four iPhone 16 models will come with the A18 chip
By Joe Wituschek published
After a few years of using older chips in the base iPhone, a new leak indicates those days are over with the iPhone 16.
![Apple Vision Pro](https://cdn.mos.cms.futurecdn.net/LnpiC6VikjFyBUsMVQRvjY-320-80.jpeg)
I have no problem with a cheaper Vision Pro having a worse display
By Joe Wituschek published
Rumors point to Apple's cheaper Vision Pro headset coming with a worse display, but that's fine by me.
![Apple Vision Pro demo appointment - pinch gesture](https://cdn.mos.cms.futurecdn.net/nXA2oPRnceQ2THZBMyduw8-320-80.jpg)
More people might be able to buy the Vision Pro today, but I won't be one of them
By Joe Wituschek published
While Apple is expanding Vision Pro to new markets today, I'm reminded once again why I'm holding off on buying one.
![Xbox Cloud Gaming running on an Amazon Fire TV Stick](https://cdn.mos.cms.futurecdn.net/V3VbQJVeSEupqGdATmjxD-320-80.jpg)
So much for Apple Arcade on my Apple TV — Xbox is coming to Fire TV
By Joe Wituschek published
Xbox Cloud Gaming is coming to the Fire TV, setting up a contensious battle with Apple TV and Apple Arcade.
![Let Loose 2024](https://cdn.mos.cms.futurecdn.net/ft2nkpUx5ygPnmXpoKEfy-320-80.png)
The iPad Pro is now lighter than the iPad Air
By Joe Wituschek published
With its new design, Apple's next-generation iPad Pro is now lighter than the iPad Air.
![Let Loose 2024](https://cdn.mos.cms.futurecdn.net/ePevg4Qz7jp3JM7wbPb9xX-320-80.png)
Apple's $100 Nano-texture glass for the new iPad Pro is actually $700, here's why
By Joe Wituschek published
The new iPad Pro supports Nano-texture glass, but only with certain storage configurations.
![Ipad 9th Gen Apple Event](https://cdn.mos.cms.futurecdn.net/7PLCT394a5JphhsdYjZDum-320-80.jpg)
Apple has finally killed off the 9th-generation iPad
By Joe Wituschek published
Apple didn't say a word at its event today, but the 9th-generation iPad is finally dead.
![Let Loose 2024](https://cdn.mos.cms.futurecdn.net/ft2nkpUx5ygPnmXpoKEfy-320-80.png)
Apple unveils new OLED iPad Pro, its thinnest product ever
By Joe Wituschek published
Apple has just unveiled its brand-new iPad Pro.
![iPhone 13 Pro in leather case](https://cdn.mos.cms.futurecdn.net/AXipqLDhSLbdVR69Znavzm-320-80.jpg)
FineWoven 6 months later review: I'll never need leather again
By Joe Wituschek published
Opinion After living with my FineWoven accessories for six months, I'll be sticking with them for the iPhone 16.
![The hardware and interface for Apple TV 4K in 2022.](https://cdn.mos.cms.futurecdn.net/Es3aFtCLAbJjNcb6CByQyZ-320-80.jpg)
The next Apple TV should replace all of my gaming consoles — here's how it could
By Joe Wituschek published
Opinion The next generation of the Apple TV should launch Apple as a major player in the gaming industry.
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