Michael Gartenberg
I’ve covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. I’ve also had the fun of contributing my $.02 on the topic at Computerworld, Engadget, Macworld, SlashGear and now iMore. Most recently I spent a few years at Apple as Sr. Director of Worldwide Product Marketing. On Twitter I’m an unverified @gartenberg. I still own some Apple stock.
Latest articles by Michael Gartenberg
![iPhone, Apple Watch, and AirPods](https://cdn.mos.cms.futurecdn.net/hV7FPX6Krhoz7mEraw9N3Z-320-80.jpg)
Milking the iPhone doesn't much matter when it comes to what's next
By Michael Gartenberg last updated
Looking at Apple in the context of what was means missing out on everything that will be. Here's why!
![null](https://cdn.mos.cms.futurecdn.net/g58tgawgAtLuXHGc2hn58X-320-80.jpg)
2017 predictions: What's next for Apple?
By Michael Gartenberg last updated
I don't usually do predictions but hey, why not start now?
![null](https://cdn.mos.cms.futurecdn.net/GyMgwRQSRdMyrhXGt9SVh6-320-80.jpg)
The pros and cons of smartwatches
By Michael Gartenberg last updated
I loved the wearable category. And I still do... sort of.
![null](https://cdn.mos.cms.futurecdn.net/nqyeWJWsGEJ824JZjhZ8fU-320-80.jpg)
Apple is more than any one person
By Michael Gartenberg last updated
Quick. Can you name the designer of the Porsche 911? How about the Rolex Submariner? The original Macintosh?
![null](https://cdn.mos.cms.futurecdn.net/ww4pApCajggteQjrFUEqRT-320-80.jpg)
Replace an older Windows PC? No! Augment it with an iPad Pro
By Michael Gartenberg last updated
'It’s the ultimate (Windows) PC replacement for all those old PCs in the world.' — Phil Schiller
![null](https://cdn.mos.cms.futurecdn.net/D6fLVJdWf3kpoUo55miCdS-320-80.jpg)
Trix may be for kids, but Swift Playgrounds should be for everyone
By Michael Gartenberg last updated
Apple's new coding app, Swift Playgrounds, is a great tool. But it's one that shouldn't just be aimed at kids. Everyone should have fun and easy ways to learn to code.
![null](https://cdn.mos.cms.futurecdn.net/mVbrQouGtPRxbHPGJGkjcA-320-80.jpg)
We don't know jack about the next iPhone
By Michael Gartenberg last updated
'It’s a tale told by an idiot, full of sound and fury, signifying nothing' – William Shakespeare
![null](https://cdn.mos.cms.futurecdn.net/oJcL8YzmbsUfUNukUkPbtm-320-80.jpg)
The iPad paradox
By Michael Gartenberg last updated
For some time we've heard Tim Cook talk about how iPad sales were going to increase. But that hasn't happened. And it's puzzling.
![null](https://cdn.mos.cms.futurecdn.net/5kzFjz7GWAMwSqCKRbVTWg-320-80.jpg)
Thoughts on a keynote: Will Apple ever surprise us again?
By Michael Gartenberg last updated
On courage, innovation, and the end of an era. Is Apple really doomed?
![iPhone SE](https://cdn.mos.cms.futurecdn.net/6pz7SzUZ9pjBZB7VXbKphY-320-80.jpg)
ec-o-sys-tem: The key to Apple's success
By Michael Gartenberg last updated
Ec•o•sys•tem (from dictionary.com): Any system of interconnecting and interacting parts, as in a business.
![Apple Store Stanford Mall](https://cdn.mos.cms.futurecdn.net/DBeiujBf8PdtrFDrdqDeo8-320-80.jpg)
'Apple's best days behind it'... again
By Michael Gartenberg last updated
So it begins — the schadenfreude that comes with Apple, and a 'bad' quarter with Wall Street.
![Apple Music](https://cdn.mos.cms.futurecdn.net/nprvJEjWCucinA6tRyWeMJ-320-80.jpg)
Talkin' 'bout an evolution...
By Michael Gartenberg last updated
How Apple's gone from the product grid to the product line.
![Apple TV Controller Hero](https://cdn.mos.cms.futurecdn.net/gZyMd2wMFqPRQN4EaVjytc-320-80.jpg)
On Apple TV and the world of gaming
By Michael Gartenberg last updated
Apple is carefully planning its long-game strategy to make Apple TV the living room console of choice. What about games?
![null](https://cdn.mos.cms.futurecdn.net/qnafhkD2BKKpHJpptyvCrW-320-80.jpg)
Between Apple Watch and a Swiss watch, there's no comparison
By Michael Gartenberg last updated
The first time I saw an Apple Watch behind locked doors, I knew it was a game changer.
![null](https://cdn.mos.cms.futurecdn.net/xVgLrhNiXEzciUYHZZazJL-320-80.jpg)
Android apps on Chrome OS are the antithesis of the Apple platform experience
By Michael Gartenberg last updated
When all you have is a hammer, everything is a nail. When you've been carefully building your toolset for years, though, you can pick the right one for the right job.
![null](https://cdn.mos.cms.futurecdn.net/QEqEMVAD6ew6nmUwHdzrYJ-320-80.jpg)
Getting the App Store games we deserve
By Michael Gartenberg last updated
Beyond in-app purchases and subscriptions, great games need to be a great experience.
![null](https://cdn.mos.cms.futurecdn.net/baahn2nczEe7iwHPeU8BeD-320-80.jpg)
Android Wear for iPhone and ... Apple Watch for Android?
By Michael Gartenberg last updated
While we wait to see what Apple might have up its sleeve for us this year, I decided to see how the Android Wear experience would work for an iPhone owner used to wearing an Apple Watch.
![null](https://cdn.mos.cms.futurecdn.net/CLFAhr9oVgTScbzqEDjJsG-320-80.jpg)
WWDC – The day after
By Michael Gartenberg last updated
On the day after WWDC, what do announcements mean for developers and users?
![null](https://cdn.mos.cms.futurecdn.net/TQdeeSwd5dexd4eBxLXsKS-320-80.jpg)
How iMac set the stage for Apple TV
By Michael Gartenberg last updated
The iMac was more important than you realized.
![null](https://cdn.mos.cms.futurecdn.net/p7HgsNxsigt6qxzwJkNPiU-320-80.jpg)
The pencil is mightier than the finger
By Michael Gartenberg last updated
"It's like we said on the iPad, if you see a stylus, they blew it." — Steve Jobs
![null](https://cdn.mos.cms.futurecdn.net/VXpmcQWigBKzaTYykMoEH7-320-80.jpg)
iPhone 7 and making Lightning strike twice
By Michael Gartenberg last updated
A lot's been written over the past couple days about rumors for the iPhone 7, but I keep going back to the jack.
![Space Gray MacBook Pro](https://cdn.mos.cms.futurecdn.net/AmCqAQMQ3tkoTxzE8PeRkF-320-80.jpg)
A Catskill Eagle
By Michael Gartenberg last updated
I've recently been told I'm being overly negative about Apple. And you know what? I am.
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