Despite recent 'weaker demand,' the iPhone 12 lineup is still strong
What you need to know
- JP Morgan analyst Samik Chatterjee has decreased iPhone shipment expectations for 2021.
- Despite this, the analyst expects the iPhone 12 lineup to increase volume 13% compared to last year.
Despite "weaker demand" for the iPhone 12 lineup this quarter, Apple's latest iPhone lineup continues to outpace previous years due to excitement around the adoption of 5G technology.
In an investor note seen by AppleInsider, JP Morgan analyst Samik Chatterjee has decreased his 2021 iPhone shipment expectations from 236 million units to 230 million units. Rather than interpreting the decrease as a hit against Apple, Chatterjee notes that 230 million units equate to a 13% overall increase in shipments for Apple when compared to 2020.
The analyst still expects that the company will discontinue production of the iPhone 12 mini as the device has experienced lackluster sales.
Chatterjee believes that slowing performance in China is a major contributor to the decrease in expected shipments, but the analyst still expects Apple to maintain overall production.
Apple has reportedly already shifted production from the iPhone 12 mini to its more successful models like the iPhone 12 Pro and iPhone 12.
Bottom line: The iPhone 12 Pro is easily one of the best phones of 2020, but it may not be enough of an improvement over the iPhone 12 to justify its additional $170 price tag.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.