Epic is sending Apple-themed 'Free Fortnite' press packages to influencers
What you need to know
- Epic Games is sending "Free Fornite" care packages to influencers.
- It is the latest marketing stunt pulled by the company against Apple.
Reported by 9to5Mac, Epic Games is sending influencers a "Free Fortnite" press package complete with a Galaxy Tab S7 and a branded jacket. The box is reminiscent of Apple's own packaging and the jacket features an Apple-like logo that even rips off its original six-color design.
😳 #freefortnite pic.twitter.com/HUtZwkO4D1😳 #freefortnite pic.twitter.com/HUtZwkO4D1— Greg Miller (@GameOverGreggy) December 21, 2020December 21, 2020
Here is the letter included in the box:
This care package is the latest in a series of stunts pulled by the gaming company that seeks to turn public opinion against Apple, the company that Epic Games is currently suing. Epic did recently receive a win in the lawsuit, as the judge has ordered that Apple will have to hand over internal documents from Senior Vice President Craig Federighi.
The Epic Games v. Apple lawsuit is expected to begin in July 2021.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.