Apple Watch Series 10: Release date, features, price, and more

Apple Watch Series 10
(Image credit: Apple)

After all the rumors and guessing, Apple has now officially taken the wraps off the Apple Watch Series 10. Apple might not have given is the Series X that we hoped for, but the new model is definitely worthy of celebrating a full decade of Apple Watches.

The new model comes with a bigger and brighter display, faster chip, and more, all while sticking to the same $399 starting price that we're familiar with. On the software side,  watchOS 11, unveiled at WWDC 2024 in June, will add new features galore. There's a lot to like about the new Apple Watch, especially if you're currently wearing an older model.

Here's all we know about the Apple Watch Series 10. 

Apple Watch Series 10: Release Date

Alongside the iPhone 16 and iPhone 16 Pro, the Apple Watch Series 10 will be available for preorder from Friday, September 13 before being made available to buy on Friday, September 20.

Apple Watch Series 10: Price

While there are always concerns that Apple will increase prices, that doesn't appear to have been the case this time around. The new 42mm Apple Watch Series 10 starts at $399 for the GPS model, while an extra $130 is needed to upgrade to the larger 46mm version. Those prices get you an aluminum Apple Watch while the new titanium models start at $699 with cellular connectivity included, just like the Apple Watch Ultra 2.

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Row 0 - Cell 0 42mm46mm
Aluminum GPS$399$429
Aluminum GPS + Cellular$499$529
Titanium GPS + Cellular$699$749

Apple Watch Series 10: Specs

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SpecsSeries 9
Display Size42mm, 46mm
Display TypeWide-angle OLED
Peak Brightness2,000 nits
Capacity64GB
Splash, water, dust resistanceIP6X
ChipS10 SiP
Apple PayYes
LocationGPS
Power and battery18 hours
SensorsAccelerometer, Gyro, Heart Rate, Barometer, Always-on Altimere, Compass, Sp02, VO2max, Crash Detection, Temperature Sensor
Operating systemwatchOS 11
Neural Engine4-Core

Apple Watch Series 10: Design

The Apple Watch Series 10 features the biggest display ever used in an Apple wearable, even bigger than the Apple Watch Ultra models. Despite that, it's just 9.9mm thick and weighs as little as 29.3 grams, depending on the model you choose.

Apple's latest Apple Watch also features a Jet Black finish on the aluminum model as well as an all-new titanium offering that replaces the popular stainless steel. Titanium buyers can choose between Natural, Gold, and Slate finishes.

Apple Watch Series 10: Features

The Apple Watch Series 10 offers all of the same features we're familiar with, including potentially life-saving ones including Crash Detection, heart rate monitoring, and ECG technology. With this new model, Apple has also added new sleep apnea detection that will allow Apple Watches to alert their wearer of a potential diagnosis. This feature will also be available on the Apple Watch Series 9 and Apple Watch Ultra models, however.

The new display features up to 320% more active screen area and is capable of offering an extra 40% screen brightness when in always-on mode. The use of a new wide-angle OLED display also means wearers will be able to more easily read the display when it's on their wrist, too.

The addition of the new S10 SiP also means that the upcoming watchOS 11 software will add new Apple Intelligence features including summarized notifications.

One controversial feature may be the addition of support for playing music via the new, upgraded speaker system. This is huge for people who don't have their AirPods to hand, but terrible for people who don't want to listen to someone else's music on public transport.

Apple Watch Series 10 with larger display

(Image credit: Apple)

Apple Watch Series 10: Processor

The new S10 SiP was designed to be thinner, allowing the Apple Watch Series 10 to be the thinnest ever. Despite that, it still offers strong performance, battery life, and support for Apple Intelligence.

The new chip has a four-core Neural Engine while support for on-device Siri, Crash Detection, Fall Detection, and more performant apps are all included. This is the fastest Apple Watch ever, and it features a more modern chip than the range-topping Apple Watch Ultra 2 as well. No other Apple Watch will be able to run the new watchOS 11 software better.

Apple Watch Series 10

(Image credit: Apple)

watchOS 11

Unveiled at WWDC 2024, watchOS 11 will be the featured operating system of Apple Watch X if it's unveiled in 2024. The new OS doubles down on Apple's focus on the Apple Watch as a fitness device. It features a new Vitals app to monitor... your vitals... as well as new customization for Activity Rings. Notably, fitness tracking now includes the option to add rest days, and training load measurements ensure that you don't overtrain yourself, helping you avoid injury. Live Activities also come to the Watch in watchOS 11.

Glowtime 2024

(Image credit: Apple)

How big is the Apple Watch Series 10?

Apple Watch Series 10 is available in 43mm and 46mm configurations.

Is the Apple Watch Series 10 waterproof?

All recent Apple Watches are considered water-resistant, with particular attention paid to how far you can swim with them. For light swimming, showering, and walking in the rain, the Apple Watch Series 10 is just fine. It's rated for 50m water resistance, for example.

Is the Apple Watch Series 10 the Apple Watch X?

Yes, the Apple Watch Series 10 is the model that some rumors suggested would be called the Apple Watch X, matching the iPhone X that celebrated 10 years of the iPhone. Alas, Apple chose not to do the same after a decade of Apple wearables.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9

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