How to redeem promo codes for Apple TV apps

On Apple's other app platforms you redeem promo codes right in the respective App Stores. On the Apple TV, perhaps out of respect for how difficult entering alphanumeric sequences would be with the Siri Remote, you redeem your promo codes on iOS or iTunes.

If you have an iOS device handy, it's easiest to redeem right there.

Launch the App Store app on your iPhone or iPad
Tap on the Featured tab.
Tap on Redeem at the very bottom.
Sign in with your iTunes password, if requested.
Enter your promo code.

When you go back to your Apple TV, the newly redeemed app should now show up under Purchased.

If you're already on your Mac or Windows PC, you can redeem right in iTunes as well.

Launch iTunes on your Mac or Windows PC.
Click on the App Store tab.
Click on Redeem under Quick Links.
Sign in with your iTunes password, if requested.
Enter the promo code.

When you go back to your Apple TV, the newly redeemed app should now show up under Purchased.

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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.