Forget waiting for Apple Intelligence, Microsoft Designer brings AI image creation to the iPhone today

Microsoft Design
(Image credit: Microsoft)

When Apple announced the iOS 18 update in June it also announced a slew of new AI features under the Apple Intelligence banner. One of those features, generative AI-powered image creation, will allow people to use text-based prompts to create new images for use in messages and more. But Microsoft has beaten Apple to the punch.

Microsoft Designer is a new and free app that is now available for the iPhone after initially only being offered as a preview. It uses generative AI to create images that can be used in all manner of different ways including for greetings cars and more.

Images edited within Microsoft Designer can then be tweaked using test-based prompts, as you'd expect, while the iPhone app is also joined by apps for Windows and Android.

Microsoft AI

You can download the Designer app from the App Store now and immediately begin creating images after signing in with your Microsoft account credentials.

"Unleash your creativity—visually create, design, and edit anything you can imagine with AI," the app's description reads. "Use the power of generative AI to create eye-catching images with your words, craft next-level designs that pop like personalized birthday cards, holiday cards, wallpapers for your phone, and even use AI to edit photos like an expert, like erasing your photo’s background. Create what you want, when and where you need it."

Editing the images allows for backgrounds to be removed or blurred while resizing is also an option for those who need to create images formatted especially for social media and other uses.

If you don't want to use Microsoft Designer, Apple Intelligence will launch in beta alongside iOS 18 this coming fall.

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Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.