A rising iPhone lifts all complements
Eight years later and, while none of those tactics have benefited direct competitors in the long term, the existence of the iPhone has lifted complementary businesses and created new ones. Horace Dediu, writing for Asymco:
When Apple hired Google to provide services for the iPhone and Samsung to provide manufacturing, it not only provided significant revenue for both companies but essentially taught them how to make a modern phone. Both used that knowledge to compete with Apple as well, Google with Android and Samsung with Galaxy. Even now, both still have jobs, as a service provider and a manufacturer, and both still earn significant revenue from Apple's customers or from having Apple as a customer.
The graphs Dediu supplies, along with his breakdown of the benefits for everyone from Amazon to Uber are fascinating.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.