Apple finally ditches classic stickers in the iPhone 16 box

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Not sticking around.

iPhone 16 aquamarine
(Image credit: Apple)

When you pick up your new iPhone 16 and iPhone 16 Pro models, you may feel like the box is missing something.

After removing power bricks some time ago, and earbuds, too, Apple has seemingly decided to finally remove the classic white Apple stickers from their device packaging, too.

That's via a report from 9to5Mac, who reported that you'll be able to request the stickers when buying your phone but that carriers won't have them, and neither will third-party retailers.

The end of an era

As 9to5Mac points out, it seems Apple won't be offering stickers across any products soon.

The company didn't include them in the M4 iPad Air, M2 iPad Air, or the Vision Pro, but it's still a little bit of whimsy the company has seemingly left behind in its understandable pursuit of environmental goals. 

Apple still aims to become carbon neutral by 2030, with this year marking the removal of additional plastic from iPhone packaging.

What did you do with your old Apple stickers? I'm pretty sure I have a bundle of them somewhere - who knows, they might be worth something one day!

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Lloyd Coombes
Lloyd Coombes
Contributor

Lloyd Coombes is a freelance writer with a specialism in Apple tech. From his first, hand-me-down iMac, he’s been working with Apple products for over a decade, and while he loves his iPhone and Mac, the iPad will always have his heart for reasons he still can’t quite fathom. Since moving from blogging to writing professionally, Lloyd’s work can be found at TechRadar, Macworld, TechAdvisor and plenty more. He’s also the Editor in Chief at GGRecon.com, and on the rare occasion he’s not writing you’ll find him spending time with his son, or working hard at the gym (while wearing an Apple Watch, naturally). You can find him on Twitter @lloydcoombes.

7 Comments Comment from the forums
  • Just_Me_D
    What a shame. I wonder how much money this is saving the company.
    Reply
  • EdwinG
    Finally 👏

    I don’t know how many stickers I have that I never used. If one wants any, they should (and apparently can) ask for them. But this was completely wasteful.
    Reply
  • Just_Me_D
    EdwinG said:
    Finally
    I don’t know how many stickers I have that I never used. If one wants any, they should (and apparently can) ask for them. But this was completely wasteful.

    I’m sure the initial intent of the stickers were for marketing / advertising purposes. I’ve had one on the back window (driver’s side) of my previously owned cars and I have one on my current car.

    I’ve seen the  stickers on backpacks, ball caps, school products, etcetera so I wouldn’t necessarily label them as wasteful, but I’m sure there are a good amount of people who don’t make use of them just like there’s a good amount who do.
    Reply
  • FFR
    Just_Me_D said:
    What a shame. I wonder how much money this is saving the company.

    End of an era.
    Reply
  • Just_Me_D
    FFR said:
    End of an era.

    Indeed
    Reply
  • EdwinG
    Just_Me_D said:
    I’m sure the initial intent of the stickers were for marketing / advertising purposes. I’ve had one on the back window (driver’s side) of my previously owned cars and I have one on my current car.
    That was the original goal indeed. Almost free marketing.
    Just_Me_D said:
    I’ve seen the  stickers on backpacks, ball caps, school products, etcetera so I wouldn’t necessarily label them as wasteful, but I’m sure there are a good amount of people who don’t make use of them just like there’s a good amount who do.
    The only places I have seen them are:
    1. Cars 🚗
    2. Apple laptops 👨‍💻

    And the cars outweighed laptops 10:1 easily.

    I don’t remember seeing any in the past 3 years. So 🤷‍♂️
    Reply
  • Wotchered
    Give it a couple of years then use them, it might become fashionable again, if you care.
    I don't advertise my possessions for obvious reasons.
    Reply