Apple's iPhone 16 Pro could use Samsung's advanced OLED technology for an even brighter display

The complete iPhone 15 lineup at Apple's Regent Street store in London, U.K.

(Image credit: Apple)

Apple is expected to announce the iPhone 16 and iPhone 16 Pro families of devices later this year and, according to a new report, the best iPhones of the year will come with better-than-ever displays.

Those displays will be produced by Samsung Display and use new M14 organic material to produce OLED panels that offer improved specifications compared to those used in the iPhone 15 Pro and similar devices.

But Apple won't be the only company using Samsung's latest technology with the upcoming Google Pixel 9 also set to sport the best that the company has to offer.

iPhone 16 Pro and Pixel 9 display upgrades

According to the ETNews report, both Google and Apple will use the new technology.

An industry insider reportedly told ETNews that, “Samsung Display has placed orders with M14 material companies and has begun preparations for production,” adding, “Google and Apple smartphones are subject to this application.” While Apple is expected to use Samsung Display as the supplier for the displays used in all four iPhone 16 models, the new M14 technology will be reserved for the Pro and Pro Max.

The new M14 technology will reportedly bring increased brightness and longevity to Apple's best iPhones. If Apple sticks to its usual release cadence we can expect the new iPhones to be announced in September with faster performance and improved cameras alongside support for Apple Intelligence and everything else that iOS 18 has to offer.

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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.