Prime Day is over, but you can still save a bundle on this Apple TV alternative if you have a Prime account

This Fire TV deal halves the price of the little streaming cube, making it only a few dollars more than the Fire TV Stick 4K max. Is it worth the extra $4? We would go with a definitive 'yes', followed by a slightly sarcastic 'obviously'. See, full price is around $119 - so you're getting $60 more for only $4. Sounds like a pretty good deal to us! This new deal price brings the lowest price it's ever been - although there is a catch. You'll need a Prime Account to get the best price. 

The little cube that could for half price

Fire TV Cube | $120 $60 at Amazon

This little box is pretty impressive. It's more powerful than the Fire TV sticks, so it's capable not only of some very nice ultra high-definition streaming but also playing some fun little games on your TV too. There's support for HDR10+, as well as Dolby Vision. Those with a Home cinema are well served, too - there's Dolby Atmos built in too. Overall, it's a pretty solid alternative to the Apple TV, even though its remote isn't milled out of a single block of aluminum. It's plastic and takes a triple-A. At least it won't need charging.

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Honestly, though, if you don't have an Amazon Prime Account, you probably shouldn't be buying anything with 'Fire TV' in the name. The cube is built around your Amazon account, with Alexa built-in and Prime Video on the homepage as soon as you boot it up. If you do have a Prime account, however, not only will you get the device for half price, but you'll also actually be able to enjoy some of the content on Prime Video, like Reacher. I liked Reacher. You can even install Apple TV+ on your Fire TV Cube so that you can watch Severance. I liked Severance, too.

If you really want an Apple TV, then make sure you have a gander at the best Apple TV deals and sales to get one for cheap. It comes with that aluminum remote if that interests you.