Netflix is getting short TikTok-length videos for kids on iOS
What you need to know
- Netflix is getting short videos like TikTok.
- It is aimed at attracting younger viewers to its platform.
- 'Kids Clips' will show short videos from existing shows.
A new report says Netflix has started rolling out short TikTok-style videos designed to draw in younger viewers.
The new 'Kids Clips' feature will show short videos from existing shows and movies designed to draw in younger viewers. It will include new clips added daily based on whatever's hot at the time. Notably, it will show clips horizontally instead of vertically and in full screen. The number of clips children can view will reportedly be limited to between 10 and 20 clips, and is coming to iOS devices like the iPhone 13, Apple's current best iPhone. The report continues:
It comes following Netflix's announcement last week of a new gaming service that brings mobile games to its platform at no extra cost. From Netflix:
It is expected that Netflix will need to add each game to the iOS App Store individually, just like Apple Arcade, in order to comply with Apple's rules.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9