What you need to know
- Apple has hired a former Apple exec to oversee its new podcasting business.
- N'Jeri Eaton was previously in charge of Apple podcasts.
Netflix has hired former Apple podcasts lead N'Jeri Eaton for a new role at the video streamer. But this role isn't about video at all — Eaton will run Netflix's podcasting business instead.
According to a Bloomberg report, Eaton will become part of the Netflix editorial and publishing team, reporting to marketing chief Bozoma Saint John.
Eaton will manage Netflix's slate of podcasts, most of which are related to its original TV series and movies. Netflix has made companion podcasts to Martin Scorsese's "The Irishman," as well as TV shows "The Witcher" and "The Crown." The company also produces podcasts that are more broadly about pop culture or feature stars from its programs such as "Okay, Now Listen," hosted by Scottie Beam and Sylvia Obell.
The push into podcasting is something every company seems to be making right now but it was Apple that set the ball rolling with iTunes podcasts back in the iPod days. Now, companies like Netflix and Spotify are throwing huge sums of money at the industry as they try to get a foothold in owning the best podcast content around.
Apple also recently announced podcast subscriptions, allowing creators to monetize their shows in ways that weren't previously possible via the Podcasts app on iPhones, iPads, and Macs.
Looking for the perfect podcast listening experience? Check out this collection of AirPods deals and treat yourself to a sit down and a podcast of your choice. You've earned it!
