What you need to know
- Apple advertising VP Nick Law is reportedly leaving Apple.
- No word has been given from Apple, but an Ad Age report cites multiple sources.
- It isn't clear who will replace Law.
Apple is losing a VP with advertising chief Nick Law moving on to a new role at an unknown company, according to a new report. Law only moved to Apple in mid-2019.
According to a Ad Age report, Law's move hasn't been officially announced but has been confirmed by "people familiar with the matter."
Until now, Law has been in charge of marketing and communication at Apple having moved from Publicis Groupe two years ago.
During his tenure at Apple, those close to the matter said Law was closely involved with the work, particularly in social and digital. The company's most "visible" marketing, however, arguably is the more "traditional" format work such as its long-running "Shot on iPhone" campaign that showcases the product itself through billboards or film, including blockbusters helmed by Hollywood A-Listers. Its continuing retail experiential push, "Today at Apple," earned a Grand Prix at the Cannes Lions in 2018.
It's said that Law's role took in Apple TV+, retail, media, and digital advertising and it remains to be seen who will replace him following the departure.
Apple has yet to confirm the move — I've reached out for comment — but this post will be updated if that changes. It's notable that there doesn't appear to be any word yet as to where Law will be moving to.
