Peloton CEO says that Fitness+ is a 'legitimization' of fitness content
What you need to know
- Peloton CEO John Foley says that Apple's Fitness+ service is a "legitimization" of fitness content.
- He spoke about the announcement during the company's first investor meeting.
- Peloton is not worried, however, in Apple cannibalizing their hardware business.
Reported by CNBC, Peloton CEO John Foley responded to Apple's announcement of its new Fitness+ service by saying that it has legitimized fitness subscription content.
In the investor meeting, Foley said that, if Apple is focusing on fitness content, it proves that fitness subscriptions and content like Peloton offers is an important market.
Foley went further to say that Peloton isn't worried about Apple taking over their business. He specifically focused on the fact that, while Apple offers the service for its Apple Watch owners, consumers will still want the bikes and treadmills that Peloton is known for.
Fitness+ is a subscription service that allows you to access a library of video-led workouts that uses real-time-data from your Apple Watch. The service will cost $9.99 per month or $79.99 per year.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.