What you need to know
- Snap has announced a deal with Sony Music Entertainment.
- All of Sony Music's tracks will now appear on Snapchat's Sounds library.
Social network Snapchat has some new music for creators to use in their video creations after Snap announced a deal with Sony Music Entertainment that sees the latter's songs now appear in Snapchat's Sounds library.
Snap says via newsroom post that "over 200 million Snapchatters [are] engaging with augmented reality every day" and that the company is "expanding the music experience on Snapchat by adding Sounds into our AR Lenses available in the Lens Carousel and experimenting with new formats."
Rolling out soon, we'll feature Sound Lenses with a pre-selected song embedded into the Lens, a Lens that transforms pictures of anyone to appear as if they are singing a song, and Cameo Sound Lenses that apply visual effects to put you and a friend as the stars of your own animated music video. To find Lenses with Sounds, look for Lenses that have a musical note icon on the Lens icon.
Sony Music joins the likes of Universal Music, Warner Music, and more in signing up to allow music to be used on the Snapchat platform.
Snapchat has long been one of the best iPhone apps for sharing short clips despite added competition from the likes it Instagram and TikTok. That competition is unlikely to go away any time soon — but moves like this show that Snapchat isn't going anywhere, either.
