Project Titan
Latest about Project Titan
Apple's vertical integration could make Apple Car uniquely profitable
By Joe Wituschek published
Morgan Stanley analyst Katy Huberty says controlling just 2% of the auto market would match Apple's current iPhone business.
Hyundai confirms it is in talks to produce Apple's electric car
By Joe Wituschek published
Hyundai Motors says that it is among a number of automakers that is in talks with the company to potentially partner on its self-driving car.
New report says Apple's self-driving car is at least five years away
By Joe Wituschek published
A new report from Bloomberg suggests that Apple's self-driving car project is still in the early stages of the physical car's development.
Apple Car coming 2025 at the earliest, says Kuo
By Stephen Warwick published
A new Apple Car is still years away, according to supply chain analyst Ming-Chi Kuo.
VW CEO welcomes Apple Car competition
By Stephen Warwick published
The CEO of Volkswagen has welcomed the prospect of competition from Apple, stating the company views Apple with a great deal of respect because of its "virtually unlimited" resources..
Apple Car reports add $102 billion to market value
By Stephen Warwick published
Apple's share price climbed following reports of an Apple car coming in 2024, adding $102 billion at its highest point in the day Tuesday.
Elon Musk says he tried to sell Tesla to Apple but Tim Cook refused
By Joe Wituschek published
In a tweet, Tesla CEO Elon Musk says that, during the development of the Model 3, he reached out to Apple about a possible acquisition.
New report says that TSMC will produce the chips for the Apple Car
By Joe Wituschek published
A report from Digitimes also says that Apple is preparing to build factories in the United States to support the production of the vehicle.
John Giannandrea, Apple's head of AI, takes over self-driving car project
By Joe Wituschek published
The move comes as Bob Mansfield, Apple’s former Senior Vice President of Hardware Engineering, has fully retired from the company.
If Apple Car ever happens it might have hugging, shape-changing seats
By Oliver Haslam published
Apple patents tons of things and some of those things relate to cars. Or in this case, car seats.
Patent suggests Apple Car's headlights could highlight areas of interest as it drives
By Oliver Haslam published
A new Apple patent could hint at advanced headlight systems for cars.
New patent shows how Apple would fix car blind spots
By Oliver Haslam published
There's no telling what Apple's plans are in terms of an Apple Car these days, but a new patent shows how the company would fix car blind spots if it did ship something.
An Apple Car might have keyless entry, courtesy of Ultra-Wideband technology
By Stephen Warwick published
An Apple patent published today has revealed how an Apple Car of the future could have keyless entry powered by Bluetooth and Ultra-Wideband technology.
Apple Car could have light-up seats and doors for button labelling and more
By Oliver Haslam published
A new Apple patent means that any Apple Car could include special light-up doors and seats that could act as button labels and offer instructions when needed.
Quanta reportedly supplying 'Autonomous Driving Solutions' to Apple
By Oliver Haslam published
Apple's ongoing autonomous car efforts are reportedly being helped by Quanta, an outfit reportedly supplying "autonomous driving solutions" to the company.
Project Titan: The evolution of the Apple Car
By Rene Ritchie last updated
What is Project Titan really? And why does it seem to be changing year after year?
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