What you need to know
- Netflix had nine of the top 10 most-streamed shows recently.
- Better Call Saul was head and shoulders above the rest.
- Disney+ show Moon Knight was the only non-Netflix entry in the top-10.
Netflix might be losing subscribers but those who are hanging around are watching some of the best content available via streaming, as new numbers shared by Nielson would appear to suggest.
Despite the news that Netflix lost 200,000 subscribers last quarter, those still paying — or sharing their passwords — watched nine of the top 10 shows available from streaming companies towards the end of April, according to Nielson.
Numbers shared by Nielson show that Netflix show Better Call Saul was the number one most-streamed show with 821 million minutes watched for the week of April 18 through April 25. In fact, the only non-Netflix show to feature in the top 10 was Moon Knight from Disney+. No other streamer was present.
This is welcome news for the beleaguered Netflix and joins another Nielson report that says it currently has 6.6% of the streaming market. Streaming as a whole is in the middle of a purple patch — Nielson notes that the share of television viewing afforded to streaming services is now higher than ever.
Netflix isn't short of big shows right now and that could be crucial in not only attracting but retaining customers. An upcoming ad-based tier will also help, although pricing has yet to be confirmed.
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