Tim Cook & Eddy Cue went to the Oscars but didn't slap anyone

Tim Cook People (Image credit: Brooks Kraft/Apple)

What you need to know

Apple CEO Tim Cook and services chief Eddy Cue attended last night's Oscars.
CODA and Apple TV+ won three awards including Best Picture.
The event was overshadowed by an on-stage fracas involving Chris Rock and Will Smith.

Last night saw the hosting of the 94th Annual Academy Awards ceremony in Los Angeles with Apple CEO Tim Cook and services chief Eddy Cue both in attendance. However, unlike some attendees, I can confirm that neither slapped anyone for the duration of the evening.

The evening was a big night for ~~Will Smith~~ Apple TV+ with the hit movie CODA picking up three different awards including the coveted Best Picture gong. Photos from the red carpet show both Cook and Cue were at the event.

Tim Cook is here. Would be a major win for Apple if Coda wins. #Oscars pic.twitter.com/OaXIvpYgBETim Cook is here. Would be a major win for Apple if Coda wins. #Oscars pic.twitter.com/OaXIvpYgBE— Rebecca Ford (@Beccamford) March 27, 2022 March 27, 2022

Tim Cook & Eddy Cue were at the #Oscar??? pic.twitter.com/zci0indB15Tim Cook & Eddy Cue were at the #Oscar??? pic.twitter.com/zci0indB15— iDeviceHelp 🇺🇦 (@iDeviceHelpus) March 28, 2022 March 28, 2022

Alongside the Best Picture award, CODA also bagged the Best Supporting Actor and Best Adapted Screenplay awards for the streamer.

While the Oscars can often be an unexciting affair, this year's was very much an eye-catcher thanks to an altercation between Will Smith and Chris Rock. However, reporters were reportedly told not to ask winners about the fracas — so we may never know what the cast of CODA thought about what will surely go down as one of the more dramatic events of the awards calendar.

Press backstage have just been warned against asking winners about anything to outside of their win... #OscarsPress backstage have just been warned against asking winners about anything to outside of their win... #Oscars— Rebecca Lewis (Taylor’s Version) (@bexlewis361) March 28, 2022 March 28, 2022

Hopefully that won't take the gloss away from a great night for the team being CODA — if you haven't checked it yet you can fix that now. You can stream the movie on Apple TV+ now.

If you want to enjoy CODA in style, be sure to check out our list of the best Apple TV deals on the market today.

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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.