Tim Cook

Tim Cook is Apple's CEO and a member of their board of directors, and the reason that Apple products can be both manufactured and sold less-expensively than ever. Born Timothy Donald Cook on December 1, 1960, in Robertsdale, Alabama, after graduating from Auburn University with a B.S. in industrial engineering in 1982, he got his M.B.A from Duke's Fuqua School of Business in 1988. He worked as COO of Intelligent Electronics, Director of North American Fulfillment at IBM, and as VP of Corporate Materials at Compaq. Then, in 1998, after a meeting with Steve Jobs, Cook joined Apple as SVP of Worldwide Operations. In 2005 Cook joined Nike's board of directors.

Cook became Apple's COO in 2007, and served as interim CEO in 2004 and 2009 while Jobs was on medical leave. When Steve Jobs resigned as CEO in 2011, Tim Cook was named Apple's new CEO and a member of their board of directors. Since then, Cook has reshaped Apple's executive management, placed a greater emphasis on charitable donations, political action, and Apple's moral center and core values, and has overseen the introduction of everything from the iPhone 4s to the iPad Air and new Mac Pro.

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