What you need to know
- Apple TV+ is getting a documentary titled The Velvet Underground.
- Director Todd Haynes says the title was made to be cinematic, and that Apple had embraced this.
- The title premiered at the Cannes Film Festival Wednesday and will be released on October 15.
Todd Haynes, director of upcoming Apple TV+ documentary The Velvet Underground has said his new movie was made for the big screen, but that Apple had embraced this when it bought the title for its streaming platform.
As Deadline reports Haynes commented on his title after it premiered at the Cannes Film Festival Wednesday:
Fresh off premiering his first feature documentary at Cannes Film Festival last night, The Velvet Underground filmmaker Todd Haynes told press today that he remains committed to theatrical, despite the movie heading to Apple TV+ in the fall. Haynes said last night's big-screen premiere was a reminder of how much he loves the theatrical experience.
Haynes said that "as an old school filmmaker, I make movies for the big screen first and foremost, watching it last night at the festival, hearing it – the soundtrack is so important – there's nothing like it" and that this was still the priority for releasing the film.
The film's producer Julie Goldman added that The Velvet Underground, which charts the rise of the band by the same name, was made with cinema in mind, and that Apple had acquired the rights later in the process, but "embraced the way the film was made".
Apple announced the title in October, stating:
The Velvet Underground created a new sound that changed the world of music, cementing its place as one of rock 'n' roll's most revered bands. Directed by acclaimed filmmaker Todd Haynes, "The Velvet Underground" shows just how the group became a cultural touchstone representing a range of contradictions: the band is both of their time, yet timeless; literary yet realistic; rooted in high art and street culture.
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