So, according to Verizon, the Motorola DROID is for wannabe male porn stars and the iPhone is for the beauty queens they demean?
Okay, I love iPhones and this is an iPhone enthusiast site, fair enough. But I have to admit that when Jeremy first posted the above video a few days ago, my initial reaction was simply that Verizon was taking a shot at the iPhone and going after the young male demographic again. Hey, the Lucas-licensed DROID name makes that clear enough, and obviously Motorola's brand spike shows it's working.
Getting together with my fellow SPE editors this weekend, however, Dieter made me watch it again, and pay attention to imagery and metaphors.
And oh, those metaphors: we get the race horses, Skud missile, iPhones reduced to puddles, shears tearing gashes, saws ripping through ripe bananas, and a multitude of splatter effects on mannequins/dolls and, frankly, the screen in our face.
The iPhone is marketed to appeal to the mainstream, from kids to grandparents, both men and women, for getting things done and for having fun. Spending some time with Casey's Android Central DROID this weekend, I'm curious to see if it can't be just as mainstream in its appeal, and if not, if Verizon really feels they have to counter-program the iPhone this forcefully, why they'd want to go in such a misogynistic direction?
UPDATED: Hey, looks like All Things Digital decodes it the same way...
