Xiaomi overtakes Apple Watch ahead of Series 7 launch, says report
What you need to know
- A new report claims Xiaomi may have overtaken Apple in wearable band shipments
- It reportedly shipped 8 million in Q2.
- That's only just more than Apple's 7.9 million, according to its figures.
A new report claims that Apple was overtaken by Xiaomi in wearable band shipments in Q2 of 2021.
According to Canalys:
The news comes ahead of a rumored Apple Watch Series 7 reveal later this month, where Apple is expected to debut a new design featuring slightly larger displays, better internal processor, and more.
According to Canalys figures, Apple shipped 7.9 million watches in Q2, taking a 19.3% share of the market. Xiaomi meantime shipped 8 million wearable bands, just beating Apple for a 19.6% market share. However, Apple's yearly growth was nearly 30% compared to around 2.6% for Xiaomi.
When it comes to smartwatch shipments as opposed to wearable bands, however, Apple still dominates the market with a 31.1% share, well ahead of Huawei, its next closet competitor:
If rumors are true, Apple's next wearable could be its best Apple Watch ever made, however, there are reports that its more complex design might be hindering production.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9