You can now fundraise for personal causes on Instagram

Starting today, we're rolling out a new way to raise money on Instagram for a personal cause, like yourself, your small business, a friend or a cause that's important to you. You can already raise money for personal causes on Facebook and we're excited to bring this tool to Instagram. We'll begin with a small test to create a Personal Fundraiser in the US, UK and Ireland. If you live in a country where you can donate to a fundraiser through our donation sticker, you are also eligible to donate to a Personal Fundraiser.

To create a Personal Fundraiser tap Edit Profile, Add Fundraiser and then Raise Money. Choose a photo, select a fundraiser category, and add details to help tell your story and encourage others to donate. Then you'll enter your information for Stripe, our payment processor for donations. And when you're finished, you'll tap Send to submit your fundraiser for review. All fundraisers go through a review process to make sure they are for eligible causes. Once approved, you can start raising money. Each fundraiser lasts 30 days, but can be extended as many times as you want. You must be at least 18 years old to create a fundraiser.